Rallying closet allies into noisy activists
Stonewall approached Mr. President to create an awareness raising brand campaign - its first in ten years - and extend its influence beyond the LGBT community. While there’s broad acceptance for LGBT rights in the UK, complacency is a big problem.
For many supporters, it can feel as though great strides have been made towards LGBT rights in the UK following legislation of gay marriage. But whilst there are many reasons to celebrate, the fight for inequality is far from over.
We needed to remind people that we all have a part to play in creating a world where everyone, everywhere can be themselves. An idea that rallies allies into activists by encouraging them to Come Out For LGBT.
Featuring a line-up of celebrities including GhostPoet, Sue Perkins and Ana Matronic, plus social influencers, senior British Army figures and faith representatives, the campaign reached out to everyone who supports LGBT equality.
Running across the UK, on everything from the sides of buses to school common room walls, as well as cinema, TV and digital. Within hours of the launch of the campaign, we had garnered support from allies as diverse as Russell Brand, JK Rowling, Manchester United, and the British Army - leading to over 54,000 social mentions.