Using the preachings of the converted to make Sky wobblers jump ship
Freesat offers everything you’d want from a TV service, but with one important difference. It’s completely subscription free. Set against the astronomical costs of Sky, it’s hard to understand why more people haven’t already made the switch.
With a miniscule budget in comparison to the UK’s biggest advertiser, Freesat needed more than an ad campaign to take on Sky. They needed a Brand Defining Idea that would unify every part of their brand and give them a disproportionate voice by getting all of their voices to speak as one.
We analysed over 45,000 conversations for clues about what made converted customers take the plunge to dump Sky, and it quickly became clear that switchers spoke like converted addicts.
They loved the product so much, they didn’t just give positive reviews they gave unbelievably good reviews.
We sent the copywriters home for the day, and brought the unbelievable testimonials of the customer to life across TV, print, and social with an overly positive tone that completely redefined how company behaved as a whole.
Since working with the brand, over 70% of Sky Wobblers felt more positive about Freesat. And Freesat have just celebrated reaching their two millionth home, reporting a 90% increase in sales since our relationship began.
And Freesat have just celebrated reaching their two millionth home, reporting a 90% increase in sales since our relationship began.