What. A. Year. (2014)
It’s been a BIG year at Mr. President, with us pumping out a dazzling array of work so diverse that we need to sit back and remind ourselves of everything we’ve been up to.
We unleashed BACARDÍ’s Untameable behaviour to the masses. Taking to the streets with our Uber Libre campaign by teaming up with car service, Uber to deliver BACARDÍ Cuba Libres to those still stuck in the office.
We tracked the flight motion of 100,000 bats to create a unique EDM music track with Bat Beats. We marked Cuban Independence day with a global release of bat-inspired art curated from a series of artists from around the world. We even delved into the unknown and took live reporting and content creation at the BACARDÍ Triangle to the next level.
We sprinted into summer with our #chasinghighs campaign for Nike women’s training, meanwhile launching a new social media platform Tagstr - a sexy no-strings-attached media viewing app.
We helped Morph Costumes become MorphFamous than your average fancy dress brand, with an in-yer-face integrated campaign (and a very fun shoot).
We launched five websites and an accompanying eCRM programme to launch The Last Great Malts on the unsuspecting world of whisky. Then we brought to life the origins of Dewar’s True Scotch for visitors around the world by taking each drinker on a Google hyper-lapse journey, from their own bar stool, back to the heart of Dewar’s at the Aberfeldy Distillery.
We helped relaunch the MARTINI® brand with a new website, chock-full of intricate cinemagraphs and Italian flair.
Come Christmas, we needed to keep our minds off the mince pies, so we helped locate the perfect gift using mind reading antlers for The Body Shop, with a helping hand from YouTube star Jim Chapman.
Finally we spread festive cheer with ‘Merry Krishnas’, a collaborative Christmas album with our Soho neighbours, the Radha Krishna Temple (naturally).
Oh, and while we were at it, we helped save some tigers with our #CatsSaveTigers campaign for Greenpeace.