The Crown Estate appoints Mr. President
We’re delighted to announce that after a competitive pitch, The Crown Estate has appointed us as the new B2C agency for its St James’s London portfolio.
The Crown Estate assets in St James's comprise around half of the buildings in the area; some four million ft2 of retail, office and residential space with a value of over £2.5 billion. The Crown Estate’s £7bn central London portfolio also includes all of Regent Street.
As part of The Crown Estate’s £500m investment programme for St James’s – which aims to enhance and refine the area, carefully and for the long term – we’ll be celebrating all that makes this area of London unique; from its people to its commercial life, and placemaking St James’s for the modern era.
By creating the brand strategy and applying this vision to all consumer channels, we’ll be defining, differentiating, and enhancing the positioning of the renowned and cultural St James's area of central London.
About The Crown Estate
The Crown Estate is a specialist real estate business, with a focus on commercial property in central London, prime regional retail schemes and offshore wind. As an independent commercial business, established by an Act of Parliament, it returns 100% of its annual profits to the Treasury for the benefit of the public finances. This has totalled £2.4bn over the last ten years.