The first global campaign for The Body Shop, since their new ‘Enrich Not Exploit’ commitment launched, drives awareness and their charity message with a typical twist for the Christmas period.
We had great fun creating a series of festive films in which we see rainforest animals going wild and singing (or squawking) their very own Christmas song ‘Jungle Bells.’ Enjoy watching different comedy creatures discuss their Christmas ordeals and activities. At the end of the full-length song we finish with the key charity message – with every special gift set sold, one square metre of the rainforest will be protected, as well as the animals in it.
The films are running in seasonally relevant markets, including the Americas, Europe and parts of APAC, with the aim to protect endangered creatures and restore precious, biodiverse rainforest in Vietnam, Indonesia and Malaysia.
