Zopa: the Good Way to Sell Loans
Yes, one exists. We helped the peer-to-peer savings and loans digital business Zopa launch their first advertising campaign. They wanted to advertise their competitive loan product, but in the payday loan market we had to make sure people realised we weren’t sharks charging ridiculous interest rates.
A 30s TV campaign ran in the North of England and sparked an immediate reaction as people went online to register.