Radio X On Hair
The iconic British banter-filled barbershop is the perfect manifestation of Radio X. And when Global won sponsorship of the Euro 2016 highlights show on ITV – we actually took over one.
We threw in few sharp implements and some unsuspecting members of the public and created the perfect stage for the Radio X presenters Chris Moyles, Vernon Kay, Johnny Vaughan and Ricky Wilson to do their thing.
We captured the four presenters banter with the customers (and each other) as they cut, chopped, shaved and clipped the customers hair and as Bez from the Happy Mondays swept up the floor.
The 30 second advert launched on during the first England game on Saturday 10th June.