Nationwide: Supporting Real Life

Nationwide, the world’s largest building society, came to us with a “real life” challenge: dream up and create some engaging and fresh new idents to sponsor documentaries on ITV.

We created a variety of executions, all featuring what appear to be serious documentary interviews, but are actually real customers talking to Nationwide employees or using Nationwide’s multi-channel services.

We hope you like them.

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello