method makes 'sustainable' sexy again
Look good. Do better! We’re making sustainable sexy with our first campaign for method’s gorgeous range of ethical cleaning products.
method’s products are great for the planet and great for the ‘gram, so when they needed a campaign to raise their awareness in the UK and Europe, we presented their world through an altruistic yet comically narcissistic lens, by tapping into the Instagram culture (note the square world in the ad) of people wanting to be seen doing good deeds.
The "look good. do better." campaign emulates method’s vibrant visual aesthetic, with sets and cheeky character snapshots that stand out from a bland world.
The campaign launches in the UK today through video-on-demand, social and digital channels. It will then roll out in multiple markets across Europe in spring 2019. So go on, save the world with your shopping cart (and look damn fine whilst you do it) with method.