Launching Maille Mustard Online


Launching Maille Mustard Online

When our friends over at Maille challenged us to find a way to link their amazing mustard boutique retail experience down on Piccadilly with the online retail world, we took on the challenge with relish (sorry). We teamed up with the tech wizards at Hirsch and Mann to create a charming and fun in-store experience for all mustard lovers.


And so the ‘Discovery Spoons’ were born: handcrafted RFID-powered mustard spoons that are programmed to save your favourite flavours as you explore your way around the shop, tasting some of the forty five mustards available.

You simply ‘tap’ your discovery spoon on the sensor infront of your preferred mustard and your taste preferences are swiftly uploaded, allowing you to leave your contact details on an old fashioned typewriter. Your personal selection of mustards is then emailed to you, along with tasting notes and suggestions for how to best enjoy Maille’s wares in the future.

For a retail experience with serious kick, pop into Maille’s Piccadilly Boutique and get tasting and tapping.