Saving Mama Nature’s Butterflies with Herbal Essences


Saving Mama Nature’s Butterflies with Herbal Essences


We’re on a mission to save Mama Nature’s endangered butterflies with our interactive billboards for Herbal Essences. Pick a leaf embedded with wildflower seeds, and you can do your bit to power the planet.

Just like bees, butterflies are major pollinators, controlling the population of a variety of plants and insects. With 17.2% of butterfly species endangered in the UK, Herbal Essences and Kew Gardens are stepping up to help combat the depleting population.


For butterflies to flourish, they need more habitats. So each of our billboards has over 3000 detachable leaves embedded with wildflower seeds for passers-by to plant at home.

The billboards are located across London, including Kentish Town, Old Street and Clapton. We are hoping to grow 36,000 wildflowers with this project, so if you see one, get picking. Let’s help power the planet for Mama Nature.