Global Fashion with Grazia
When it comes to Graziashop.com and Mr. President, it was love at first sight.
The new global fashion destination came to us to help let savvy, fashion-hungry women know that the search for the one was up. Graziashop.com is THE one-stop shop for inspired fashion picks curated from the top designer names of the hottest new labels from around the world. *Swoon*
To bring their fun, playful brand identity to life, the campaign #LabelLust plays on the insight that women can fall in love, hard, with pieces of fashion. And so we see the trials and tribulations unfold of our hero character (instagrammer Chanel Celaya) as we follow her never-ending quest for love. After all, who hasn’t fallen in love with a pair of shoes you just couldn’t stop thinking about?
The story plays out over a series of videos that will run online and in social media, print, global CRM and a full take over of Graziashop.com homepage.
We’ve certainly got a new fashion love story. Go start yours Graziashop.com.