The video contains powerful shots of Plan International’s activists showing what getting equal means to them. It also introduces a new symbol for girls empowerment – a brush-stroke ‘=’ sign used across campaign imagery and on girls’ faces, as a sign of solidarity and empowerment.
Girls Get Equal launches on the eve of ‘International Day of the Girl’ at Plan International’s second annual Global Girls’ Summit – Girls Get Equal Live in Brussels.
Music powerhouse Paloma Faith joins youth activists and a string of global personalities and brands to launch the rallying cry to achieve equality for girls and young women.
The campaign calls for increased investment in girls’ power, activism and leadership. This is Plan International’s largest social-change campaign to date and it launches in nearly 50 markets online and on social channels, plus TV in select markets.