Double Lovie for St James’s London


Double Lovie for St James’s London


The stunning website we created for St James’s London has won not one, but both the Silver Lovie and the People’s Lovie awards in the Travel and Tourism category.

We are honoured to have our work recognised by The Lovie Awards; an organisation that are ‘the most prestigious, and the only, truly pan-European awards honouring online excellence.’


We launched the site as part of our ongoing placemaking work. It has been designed to reinforce the brand defining idea that St James’s is “one of a kind” - a key feature is the ‘Explore’ function which enables users to create their own bespoke guides to the area.

This simple three-step interactive process asks visitors their name, interests, and time of visit, generating bespoke front covers for the guide using textures from St James's itself. Each bespoke guide includes a journey which visits up to six locations, producing a unique map based on the users' interests and time of day.

Make sure to check out the website and better yet, head down to this unique, one of a kind neighbourhood yourself.