Breaking the Triangle
Why make an ad when you can make a film?
When most agencies are briefed to create fame and content around a music festival, they often go down the route of inviting an 'influencer' along for a freebie. But we're not most agencies, so we decided to challenge one to break into it instead.
Enter Marcus Haney, professional chancer and director of the smash hit MTV film 'No Cameras Allowed'. As the film, which documented how he broke into over 50 music festivals around the world, hit the headlines, we got Ellie Goulding to public ally challenge him to his biggest blag to date. To break into a private festival, on an island, in the middle of the Bermuda Triangle.
He accepted. But then he went dark.
We didn't know how he was going to do it, we didn't know when he was going to do it.
The result is 'Breaking The Triangle', a 25 minute film that shows Marcus' journey to overcome sea, security and the Puerto Rican army.
It premiered to a packed house at the Soho Hotel on Monday 6th July and is now making its way around the internet.