Brand Defining Ideas
To succeed in the noise of today’s market place, it’s not enough for brands to just talk the talk. Mr. President creates brand defining ideas that enable them to walk
Our method is simple. Distil the brand clearly, then express the brand boldly.
And to ensure we always deliver this, we’ve developed 6 brand defining pillars that we tailor to suit individual client needs.
A strategic positioning for a brand which defines the business opportunity and informs the brand purpose.
A unique brand story that defines its purpose and inspires its personality and behaviour.
A set of guidelines that demonstrate and define how the brand looks, talks and moves.
A campaign or moment that boldly defines the brand purpose.
An extensive plan that defines how the brand should interact with the audience.
A rigorous framework that defines and quantifies performance and unearths actionable insight.